Grit. Resolve. Failure. Excitement. Happiness. Confusion. Resilience. Optimism. Loss. Success. Humiliation. Drive. Determination. Grace. Humility. Hope.
Building something groundbreaking is treacherous fun. Anyone who tells you different isn't ready.
Name
Christian Baker
Role
Creative Brand Leader
Experience
2000 - today
Based
Houston | San Francisco
Skills
Competitive Analysis
Positioning
Brand Strategy
Brand Design
Campaign Building
Creative Direction
Design
Copywriting
Production
About
With over 20 years of experience leading creative teams for iconic tech companies and entertainment franchises, I am passionate about developing products, brands and campaigns that move customers, shape culture, and drive growth.
As the head of brand creative for Outdoorsy, I developed and executed the brand strategy, vision, and identity for the world's largest and most trusted outdoor travel marketplace. We helped 'indoorsy' and 'outdoorsy' types realize that they belong outdoors.
In my previous role at Airbnb, I led award-winning creative work for over 15 successful global campaigns, launches, and activations that celebrated the Airbnb community and its mission to belong anywhere.
As an entertainment leader, I created some of the most acclaimed and highly-rated documentary franchises in television history for networks such as Warner Brothers Discovery, National Geographic and A&E.
Along the way, I have built digital studios and creative teams that deliver purpose-driven strategies, designs, products, productions and experiences around the world.