Grit. Resolve. Failure.  Excitement. Happiness. Confusion. Resilience. Optimism. Loss. Success. Humiliation. Drive. Determination. Grace. Humility. Hope.

Building something groundbreaking is treacherous fun. Anyone who tells you different isn't ready.

Christian Baker

Name

Christian Baker

Role

Creative Brand Leader

Experience

2000 - today

Based

Houston | San Francisco

Skills

Competitive Analysis

Positioning

Brand Strategy

Brand Design

Campaign Building

Creative Direction

Design

Copywriting

Production

About

With over 20 years of experience leading creative teams for iconic tech companies and entertainment franchises, I am passionate about developing products, brands and campaigns that move customers, shape culture, and drive growth.

As the head of brand creative for Outdoorsy, I developed and executed the brand strategy, vision, and identity for the world's largest and most trusted outdoor travel marketplace. We helped 'indoorsy' and 'outdoorsy' types realize that they belong outdoors.

In my previous role at Airbnb, I led award-winning creative work for over 15 successful global campaigns, launches, and activations that celebrated the Airbnb community and its mission to belong anywhere.

As an entertainment leader, I created some of the most acclaimed and highly-rated documentary franchises in television history for networks such as Warner Brothers Discovery, National Geographic and A&E.

Along the way, I have built digital studios and creative teams that deliver purpose-driven strategies, designs, products, productions and experiences around the world.