A breakthrough year
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The Nike Soccer brand made waves in 2013 with exciting new releases, partnerships and innovative designs. The HyperVenom attack was a highly anticipated launch, while the Hi-Vis Collection helped players stand out on the pitch in gloomy weather.
Nike also celebrated 100 years of U.S. soccer with a special Centennial Kit for both the US men's and women's national teams. They also launched The Chance– a once-in-a-lifetime opportunity for unsigned talent from around the world to prove themselves and become professional footballers.
The brief for this project was to bring all of Nike Soccer's accomplishments in 2013 to life in a short film that would demonstrate their global impact. I was proud to work alongside my friends at Heist to celebrate these milestones in Nike's journey to increase market share in this extremely competitive category.
Project
FY13
Brand
Category
Experiential
Released
Jun 2013
Recognition
Context
The Nike Soccer brand made waves in 2013 with exciting new releases, partnerships and innovative designs. The HyperVenom attack was a highly anticipated launch, while the Hi-Vis Collection helped players stand out on the pitch in gloomy weather.
Nike also celebrated 100 years of U.S. soccer with a special Centennial Kit for both the US men's and women's national teams. They also launched The Chance– a once-in-a-lifetime opportunity for unsigned talent from around the world to prove themselves and become professional footballers.
The brief for this project was to bring all of Nike Soccer's accomplishments in 2013 to life in a short film that would demonstrate their global impact. I was proud to work alongside my friends at Heist to celebrate these milestones in Nike's journey to increase market share in this extremely competitive category.
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Nike
FY13
Brand Highlights
Highlights
Close Modal
“The ability to recover from stress is better in natural settings, because that’s where we are meant to be. Just the idea of getting out, being in nature, looking at a tree—the theory is that this helps you to recover from stress, improves your mental health, and improves cognition. It’s just a direct pathway.”
Peter James, PhD
Quantifying Nature
"Nature experience boosts memory, attention and creativity as well as happiness, social engagement and a sense of meaning in life. It might not surprise us that nature stimulates physical activity, but the associated health benefits – from reducing cancer risks to promoting metabolic and other functioning – are really quite astonishing.”
Gretchen Daily, Bing Professor of Environmental Science
National Academy of Sciences
"Allowing children time for unstructured activities in nature seemed beneficial for children's positive affect, attitudes towards nature, and pro-sociality. These findings seem especially relevant given that free play outdoors in nature is declining.”
John Zelenski, PhD
Journal of Environmental Psychology
“Experiencing awe in nature is a powerful way to impact people’s psychology, even as they’re doing something they really like to do. Our findings suggest that you don’t have to do extravagant, extraordinary experiences in nature to feel awe or to get benefits. By taking a few minutes to enjoy flowers that are blooming or a sunset in your day-to-day life, you also improve your well-being.”
Craig Anderson, PhD
Awe in Nature Heals
"There is ample data to suggest that having good social relationships is helpful for our psychological and physical health. Having a ‘good relationship’ with nature, or rather, a sense of close connection to it, may be helpful in a similar way or for similar reasons. We evolved to want to connect—with people, but also with places and other living things."
Cynthia Frantz, PhD
Why is Nature Beneficial? The Role of Connectedness to Nature
"Nature therapy as a health-promotion method and potential universal health model is implicated for the reduction of reported modern-day “stress-state” and “technostress.”"
Harumi Ikei, PhD, Chuba University
Psychological Effects of Nature Therapy
“The ability to recover from stress is better in natural settings, because that’s where we are meant to be. Just the idea of getting out, being in nature, looking at a tree—the theory is that this helps you to recover from stress, improves your mental health, and improves cognition. It’s just a direct pathway.”
Peter James, PhD
Quantifying Nature
"Nature experience boosts memory, attention and creativity as well as happiness, social engagement and a sense of meaning in life. It might not surprise us that nature stimulates physical activity, but the associated health benefits – from reducing cancer risks to promoting metabolic and other functioning – are really quite astonishing.”
Gretchen Daily, Bing Professor of Environmental Science
National Academy of Sciences
"Allowing children time for unstructured activities in nature seemed beneficial for children's positive affect, attitudes towards nature, and pro-sociality. These findings seem especially relevant given that free play outdoors in nature is declining.”
John Zelenski, PhD
Journal of Environmental Psychology
“Experiencing awe in nature is a powerful way to impact people’s psychology, even as they’re doing something they really like to do. Our findings suggest that you don’t have to do extravagant, extraordinary experiences in nature to feel awe or to get benefits. By taking a few minutes to enjoy flowers that are blooming or a sunset in your day-to-day life, you also improve your well-being.”
Craig Anderson, PhD
Awe in Nature Heals
"There is ample data to suggest that having good social relationships is helpful for our psychological and physical health. Having a ‘good relationship’ with nature, or rather, a sense of close connection to it, may be helpful in a similar way or for similar reasons. We evolved to want to connect—with people, but also with places and other living things."
Cynthia Frantz, PhD
Why is Nature Beneficial? The Role of Connectedness to Nature
"Nature therapy as a health-promotion method and potential universal health model is implicated for the reduction of reported modern-day “stress-state” and “technostress.”"
Harumi Ikei, PhD, Chuba University
Psychological Effects of Nature Therapy
