The stuff that dreams are made of
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Remember when you were six, and someone older said, "Don't do that. It's dangerous!" And you replied, "Come on! Why not? It's fun." That deep-seated fascination with the forbidden and the dangerous explains much of the appeal that drew viewers to the flagship adventure and crime franchises that I helped develop at Warner Brothers Discovery.
Who doesn't want to chase a felon down a dark alley? Drive into a tornado? Grab the hissing python by the neck? Repel into the active volcano? It turns out that many of us do– as long as it isn't us doing it.
While working as a producer, editor, writer and director, I helped create some of the most celebrated and iconic documentary franchises for cable networks at the height of their power, including: Discovery Channel, Travel Channel, TBS, HGTV, Investigation Discovery, truTV and Animal Planet.
These efforts not only involved developing plot turns, cliff-hangers and season-wide narrative arcs, many of them also involved the formation of identity systems, values and marketing campaigns to release them. Building an entertainment franchise is a deeply satisfying, hands-on form of brand building, and the skills I honed over ten years in television have proven to be not only highly transferrable, but also a key differentiator in my journey toward corporate brand marketing leadership.
Project
Franchises
Brand
Category
Entertainment
Released
Recognition
Context
Remember when you were six, and someone older said, "Don't do that. It's dangerous!" And you replied, "Come on! Why not? It's fun." That deep-seated fascination with the forbidden and the dangerous explains much of the appeal that drew viewers to the flagship adventure and crime franchises that I helped develop at Warner Brothers Discovery.
Who doesn't want to chase a felon down a dark alley? Drive into a tornado? Grab the hissing python by the neck? Repel into the active volcano? It turns out that many of us do– as long as it isn't us doing it.
While working as a producer, editor, writer and director, I helped create some of the most celebrated and iconic documentary franchises for cable networks at the height of their power, including: Discovery Channel, Travel Channel, TBS, HGTV, Investigation Discovery, truTV and Animal Planet.
These efforts not only involved developing plot turns, cliff-hangers and season-wide narrative arcs, many of them also involved the formation of identity systems, values and marketing campaigns to release them. Building an entertainment franchise is a deeply satisfying, hands-on form of brand building, and the skills I honed over ten years in television have proven to be not only highly transferrable, but also a key differentiator in my journey toward corporate brand marketing leadership.
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Warner Bros. Discovery
Franchises
Documentary Entertainment
Highlights
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Investigation Discovery
The Shift
Developed observational detective series The Shift for Discovery ID. Wrote and crafted the format and style for the entire franchise including the pilot episode. After receiving outstanding ratings, the series was picked up for three seasons.
Season One and Two's ratings were the highest in the network's history and led to a 3rd season pickup.
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Discovery Channel
Storm Chasers
Every spring, changing weather patterns on the Great Plains create a recipe for catastrophe. The region is known as Tornado Alley. In this tense, network-defining series, a collection of scientists and 'storm jockeys' take viewers on a wild ride into a twister.
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Discovery Channel
Dual Survivor
Two survivalists with very different mindsets pair up and use their tactics to escape some of the most deadly environments on earth. Through collaboration– and heated debate– they try to overcome the persistent physical and psychological challenges that natures throws at them.
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Investigation Discovery
I (Almost) Got Away With It
Documentary series that profiles true stories of people who have committed crimes, evaded arrest, and are ultimately caught. The franchise ran for eight seasons and was among the highest rated shows on Investigation Discovery.
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Discovery Family
Secrets of America
Secrets, mysteries, and little-known stories of some of the most iconic locations and people in America are brought to life in this thrilling docu-series. Fascinating facts are revealed that will challenge everything you think you know about some of America's most celebrated destinations.
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Travel Channel
World Access
This immersive docu-series uncovers little-know facts and details about historic sites, forbidden destinations and hidden locations across the United States. In every episode, experts and journalists take viewers on an incredible journey through these unforgiving, mysterious and quirky destinations gaining unprecedented access to off-limit areas.
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Travel Channel
Insane Coaster Wars
This travel docu-series jets around the globe giving thrill-seekers a ride on two of the world's most terrifying coasters. In a dueling “Coaster Idol” finale format, each episode asks the feature riders and the viewers to rate several criteria. One winner prevails and advances every week.
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TBS
Very Funny
A 'Very Funny' series of trailers cross-promoting the airing of The Office alongside My Boys.
Investigation Discovery
The Shift
Developed observational detective series The Shift for Discovery ID. Wrote and crafted the format and style for the entire franchise including the pilot episode. After receiving outstanding ratings, the series was picked up for three seasons.
Season One and Two's ratings were the highest in the network's history and led to a 3rd season pickup.
Discovery Channel
Storm Chasers
Every spring, changing weather patterns on the Great Plains create a recipe for catastrophe. The region is known as Tornado Alley. In this tense, network-defining series, a collection of scientists and 'storm jockeys' take viewers on a wild ride into a twister.
Discovery Channel
Dual Survivor
Two survivalists with very different mindsets pair up and use their tactics to escape some of the most deadly environments on earth. Through collaboration– and heated debate– they try to overcome the persistent physical and psychological challenges that natures throws at them.
Investigation Discovery
I (Almost) Got Away With It
Documentary series that profiles true stories of people who have committed crimes, evaded arrest, and are ultimately caught. The franchise ran for eight seasons and was among the highest rated shows on Investigation Discovery.
Discovery Family
Secrets of America
Secrets, mysteries, and little-known stories of some of the most iconic locations and people in America are brought to life in this thrilling docu-series. Fascinating facts are revealed that will challenge everything you think you know about some of America's most celebrated destinations.
Travel Channel
World Access
This immersive docu-series uncovers little-know facts and details about historic sites, forbidden destinations and hidden locations across the United States. In every episode, experts and journalists take viewers on an incredible journey through these unforgiving, mysterious and quirky destinations gaining unprecedented access to off-limit areas.
Travel Channel
Insane Coaster Wars
This travel docu-series jets around the globe giving thrill-seekers a ride on two of the world's most terrifying coasters. In a dueling “Coaster Idol” finale format, each episode asks the feature riders and the viewers to rate several criteria. One winner prevails and advances every week.
TBS
Very Funny
A 'Very Funny' series of trailers cross-promoting the airing of The Office alongside My Boys.