Warner Bros. Discovery

The stuff that dreams are made of

A roller coaster with the words Insane Coaster Wars on the top.
Three men standing in front of a car with the Storm Chasers logo over them.
A man standing in front of a building with a sign that says "The Shift".
A poster for the office with a stack of paper.
A poster for the show Secrets of America's Favorite Places.
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Remember when you were six, and someone older said, "Don't do that. It's dangerous!" And you replied, "Come on! Why not? It's fun." That deep-seated fascination with the forbidden and the dangerous explains much of the appeal that drew viewers to the flagship adventure and crime franchises that I helped develop at Warner Brothers Discovery.

Who doesn't want to chase a felon down a dark alley? Drive into a tornado? Grab the hissing python by the neck? Repel into the active volcano? It turns out that many of us do– as long as it isn't us doing it.

While working as a producer, editor, writer and director, I helped create some of the most celebrated and iconic documentary franchises for cable networks at the height of their power, including: Discovery Channel, Travel Channel, TBS, HGTV, Investigation Discovery, truTV and Animal Planet.

These efforts not only involved developing plot turns, cliff-hangers and season-wide narrative arcs, many of them also involved the formation of identity systems, values and marketing campaigns to release them. Building an entertainment franchise is a deeply satisfying, hands-on form of brand building, and the skills I honed over ten years in television have proven to be not only highly transferrable, but also a key differentiator in my journey toward corporate brand marketing leadership.  

Project

Franchises

Brand

Warner Brothers Discovery logo

Category

Entertainment

Released

Context

Remember when you were six, and someone older said, "Don't do that. It's dangerous!" And you replied, "Come on! Why not? It's fun." That deep-seated fascination with the forbidden and the dangerous explains much of the appeal that drew viewers to the flagship adventure and crime franchises that I helped develop at Warner Brothers Discovery.

Who doesn't want to chase a felon down a dark alley? Drive into a tornado? Grab the hissing python by the neck? Repel into the active volcano? It turns out that many of us do– as long as it isn't us doing it.

While working as a producer, editor, writer and director, I helped create some of the most celebrated and iconic documentary franchises for cable networks at the height of their power, including: Discovery Channel, Travel Channel, TBS, HGTV, Investigation Discovery, truTV and Animal Planet.

These efforts not only involved developing plot turns, cliff-hangers and season-wide narrative arcs, many of them also involved the formation of identity systems, values and marketing campaigns to release them. Building an entertainment franchise is a deeply satisfying, hands-on form of brand building, and the skills I honed over ten years in television have proven to be not only highly transferrable, but also a key differentiator in my journey toward corporate brand marketing leadership.  

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Warner Bros. Discovery
Warner Bros. Discovery
Warner Bros. Discovery
Warner Bros. Discovery

Franchises

Documentary Entertainment

Investigation Discovery
The Shift

Developed observational detective series The Shift for Discovery ID. Wrote and crafted the format and style for the entire franchise including the pilot episode. After receiving outstanding ratings, the series was picked up for three seasons.

Season One and Two's ratings were the highest in the network's history and led to a 3rd season pickup.

A man standing in front of a building with the word "The Shift" on it.
A man standing in front of a building with the word "The Shift" on it.
A woman in a car with her hand on her face.
Red Discovery ID logo
A man wearing a white suit and a mask is kneeling down.
A group of men and women standing on a street corner.
A man standing in front of a building with the word "The Shift" on it.
A woman in a car with her hand on her face.
Red Discovery ID logo
A man standing in front of a building with the word "The Shift" on it.
A woman in a car with her hand on her face.
A man wearing a white suit and a mask is kneeling down.
A group of men and women standing on a street corner.
A man standing in front of a building with the word "The Shift" on it.
A woman in a car with her hand on her face.
A man wearing a white suit and a mask is kneeling down.
A group of men and women standing on a street corner.
A man standing in front of a building with the word "The Shift" on it.
A woman in a car with her hand on her face.
A man wearing a white suit and a mask is kneeling down.
A group of men and women standing on a street corner.
Red Discovery ID logo
Discovery Channel
Storm Chasers

Every spring, changing weather patterns on the Great Plains create a recipe for catastrophe. The region is known as Tornado Alley. In this tense, network-defining series, a collection of scientists and 'storm jockeys' take viewers on a wild ride into a twister.

A stop sign is in front of a truck that is driving through a storm.
A stop sign is in front of a truck that is driving through a storm.
Three men standing in front of a car that is shaped like a storm chaser.
Black Discovery Channel logo
A tornado is seen in the distance, with a road running through a field.
A man is holding a camera in front of a man with a blue shirt.
A stop sign is in front of a truck that is driving through a storm.
Three men standing in front of a car that is shaped like a storm chaser.
Black Discovery Channel logo
A stop sign is in front of a truck that is driving through a storm.
Three men standing in front of a car that is shaped like a storm chaser.
A tornado is seen in the distance, with a road running through a field.
A man is holding a camera in front of a man with a blue shirt.
A stop sign is in front of a truck that is driving through a storm.
Three men standing in front of a car that is shaped like a storm chaser.
A tornado is seen in the distance, with a road running through a field.
A man is holding a camera in front of a man with a blue shirt.
A stop sign is in front of a truck that is driving through a storm.
Three men standing in front of a car that is shaped like a storm chaser.
A tornado is seen in the distance, with a road running through a field.
A man is holding a camera in front of a man with a blue shirt.
Black Discovery Channel logo
Discovery Channel
Dual Survivor

Two survivalists with very different mindsets pair up and use their tactics to escape some of the most deadly environments on earth. Through collaboration– and heated debate– they try to overcome the persistent physical and psychological challenges that natures throws at them.

A man and woman standing in the snow with a sign that says dual survival.
A man and woman standing in the snow with a sign that says dual survival.
A hand holding a sparkler over a piece of wood.
Black Discovery Channel logo.
A man with long hair and a purple bandana on his head is holding a stick.
A tent is set up in the snow with trees in the background.
A man and woman standing in the snow with a sign that says dual survival.
A hand holding a sparkler over a piece of wood.
Black Discovery Channel logo.
A man and woman standing in the snow with a sign that says dual survival.
A hand holding a sparkler over a piece of wood.
A man with long hair and a purple bandana on his head is holding a stick.
A tent is set up in the snow with trees in the background.
A man and woman standing in the snow with a sign that says dual survival.
A hand holding a sparkler over a piece of wood.
A man with long hair and a purple bandana on his head is holding a stick.
A tent is set up in the snow with trees in the background.
A man and woman standing in the snow with a sign that says dual survival.
A hand holding a sparkler over a piece of wood.
A man with long hair and a purple bandana on his head is holding a stick.
A tent is set up in the snow with trees in the background.
Black Discovery Channel logo.
Investigation Discovery
I (Almost) Got Away With It

Documentary series that profiles true stories of people who have committed crimes, evaded arrest, and are ultimately caught. The franchise ran for eight seasons and was among the highest rated shows on Investigation Discovery.

A man wearing an orange shirt that says I almost got away with it.
A man wearing an orange shirt that says I almost got away with it.
A yellow police tape with the words "please do not cross" written on it.
A red letter D on a black background.
A man is being handcuffed by a police officer in front of a car.
A man in an orange jumpsuit with a tattoo on his hand.
A man wearing an orange shirt that says I almost got away with it.
A yellow police tape with the words "please do not cross" written on it.
A red letter D on a black background.
A man wearing an orange shirt that says I almost got away with it.
A yellow police tape with the words "please do not cross" written on it.
A man is being handcuffed by a police officer in front of a car.
A man in an orange jumpsuit with a tattoo on his hand.
A man wearing an orange shirt that says I almost got away with it.
A yellow police tape with the words "please do not cross" written on it.
A man is being handcuffed by a police officer in front of a car.
A man in an orange jumpsuit with a tattoo on his hand.
A man wearing an orange shirt that says I almost got away with it.
A yellow police tape with the words "please do not cross" written on it.
A man is being handcuffed by a police officer in front of a car.
A man in an orange jumpsuit with a tattoo on his hand.
A red letter D on a black background.
Discovery Family
Secrets of America

Secrets, mysteries, and little-known stories of some of the most iconic locations and people in America are brought to life in this thrilling docu-series. Fascinating facts are revealed that will challenge everything you think you know about some of America's most celebrated destinations.

A blue poster with the words "Secrets of America's Favorite Places" on it.
A blue poster with the words "Secrets of America's Favorite Places" on it.
A large clock with roman numerals and a woman and man waving from behind it.
A black and white Discovery Channel logo.
A man is climbing a rope on the side of a mountain.
A painting of a man on a ladder in front of a mountain.
A blue poster with the words "Secrets of America's Favorite Places" on it.
A large clock with roman numerals and a woman and man waving from behind it.
A black and white Discovery Channel logo.
A blue poster with the words "Secrets of America's Favorite Places" on it.
A large clock with roman numerals and a woman and man waving from behind it.
A man is climbing a rope on the side of a mountain.
A painting of a man on a ladder in front of a mountain.
A blue poster with the words "Secrets of America's Favorite Places" on it.
A large clock with roman numerals and a woman and man waving from behind it.
A man is climbing a rope on the side of a mountain.
A painting of a man on a ladder in front of a mountain.
A blue poster with the words "Secrets of America's Favorite Places" on it.
A large clock with roman numerals and a woman and man waving from behind it.
A man is climbing a rope on the side of a mountain.
A painting of a man on a ladder in front of a mountain.
A black and white Discovery Channel logo.
Travel Channel
World Access

This immersive docu-series uncovers little-know facts and details about historic sites, forbidden destinations and hidden locations across the United States. In every episode, experts and journalists take viewers on an incredible journey through these unforgiving, mysterious and quirky destinations gaining unprecedented access to off-limit areas.

A mountain with a rocky peak and a cloudy sky.
A mountain with a rocky peak and a cloudy sky.
A woman in a Star Wars costume is sitting in the driver's seat of a yellow bulldozer.
A black square with no image.
Two men standing in front of a machine with one pointing.
A man standing in front of a small plane.
A mountain with a rocky peak and a cloudy sky.
A woman in a Star Wars costume is sitting in the driver's seat of a yellow bulldozer.
A black square with no image.
A mountain with a rocky peak and a cloudy sky.
A woman in a Star Wars costume is sitting in the driver's seat of a yellow bulldozer.
Two men standing in front of a machine with one pointing.
A man standing in front of a small plane.
A mountain with a rocky peak and a cloudy sky.
A woman in a Star Wars costume is sitting in the driver's seat of a yellow bulldozer.
Two men standing in front of a machine with one pointing.
A man standing in front of a small plane.
A mountain with a rocky peak and a cloudy sky.
A woman in a Star Wars costume is sitting in the driver's seat of a yellow bulldozer.
Two men standing in front of a machine with one pointing.
A man standing in front of a small plane.
A black square with no image.
Travel Channel
Insane Coaster Wars

This travel docu-series jets around the globe giving thrill-seekers a ride on two of the world's most terrifying coasters. In a dueling “Coaster Idol” finale format, each episode asks the feature riders and the viewers to rate several criteria. One winner prevails and advances every week.

Two women on a roller coaster with their hands clasped together.
Two women on a roller coaster with their hands clasped together.
A roller coaster with the words Insane Coaster Wars on the top.
A black square with no image.
A group of people riding a roller coaster.
A group of people riding a roller coaster.
Two women on a roller coaster with their hands clasped together.
A roller coaster with the words Insane Coaster Wars on the top.
A black square with no image.
Two women on a roller coaster with their hands clasped together.
A roller coaster with the words Insane Coaster Wars on the top.
A group of people riding a roller coaster.
A group of people riding a roller coaster.
Two women on a roller coaster with their hands clasped together.
A roller coaster with the words Insane Coaster Wars on the top.
A group of people riding a roller coaster.
A group of people riding a roller coaster.
Two women on a roller coaster with their hands clasped together.
A roller coaster with the words Insane Coaster Wars on the top.
A group of people riding a roller coaster.
A group of people riding a roller coaster.
A black square with no image.
TBS
Very Funny

A 'Very Funny' series of trailers cross-promoting the airing of The Office alongside My Boys.

A black and white logo for TBS.
A black and white logo for TBS.
A black and white logo for TBS.

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