Airbnb built its brand as the alternative to mass produced travel, meeting unprecedented global demand for local accommodations. This started with hosts opening their homes and expanded into a new offering called Airbnb Experiences– bookable activities hosted by locals in over 1,000 cities worldwide.

As both verticals took off, Airbnb decided to develop a hybrid offering that merged Homes and Experiences. At the click of a button, guests could buy an entire vacation, including a place to stay, activities and food. All they had to do was show up.  

To bring this to life, Airbnb kicked off a company-wide effort to build, launch and market a brand new product. This triggered a production effort that sent our teams across the world, capturing eco tours in the Galapagos, kayaking across the Swedish archipelago, waterfall chasing through Costa Rican rainforests, elephant viewing in the Chiang Mai mountains and an epic cultural expedition across Oman's Wahiba sands.

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